For visitors who stepped foot into the Multi Purpose Hall of Taylor's University College, Subang Jaya on October 3, the sight of the crowd popping, locking and shuffling to the rocking riffs of the electric guitar and percussion beats, could have easily believed that they were in the middle of a live concert.
Featuring a host of famous local artistes, such as Indie Singer-songwriter Azmyl Yunor, pop band Estrella's Liyana Fizi and dance group Patrick & Co. and The Dynasty Crew, the rocking musical event represented one of the highlights of the annual Taylor's School of Communication (SOC) Media Carnival 2009.
Organised by a group of SOC degree students with guidance from their lecturers, the lively carnival themed "Communication through Media Arts", promoted the meaning of media to the masses, and the use of music as a communication tool. The event attracted over 200 youth from Taylor's and other colleges and universities.
The one-day carnival began with a bang as SOC Ambassador and the host of The Amazing Race Asia Allan Wu officially launched the event together with Pradeep Nair, Deputy Vice Chancellor of Taylor's. Speaking at the launch, Allan touched on the versatility needed to become a media host and shared with the crowd his many adventures and experiences in the industry.
Allan and Pradeep officially launch the event
Guests enjoy a photo opportunity with Allan
"Versatility is defined by being focused on what you really want to do and gaining the right foundation to succeed. For that to happen, one must have a good education, experience and networking skills," he said.
Another crowd-puller at the carnival was a forum that featured an interesting discussion on issues ranging from young people's support for the local music scene to the significance of satire in Indie music. In addition to Azmyl and Liyana, the forum also featured Juicemagazine's Ben Liew and XFresh programme manager Adly Syairi Ramly as guest speakers. It was moderated Bachelor of Arts (Communication & Media Management) student Akil Yunus.
"It was a privilege for me to moderate the forum and I enjoyed myself thoroughly," said Akil. "The speakers were very candid and knowledgeable, and I got to learn so much more about the independent music scene in Malaysia."
Liyana entertains the crowd
The forum in progress (from L-R) Azmyl, Liyana, Akil, Ben and Adly
Dancers liven up the event
Other attractions at the carnival included a fairground bazaar with vendors peddling everything from accessories to clothing, food and electronic gadgets; a photo montage-cum-art installation showcasing students expressing what media meant to them; a tribute animation video for the late film director Yasmin Ahmad; and a fashion show, where nine SOC students paraded clothing and accessories from Lah'Lah'Land, A Chic Store, Genesis Culture and Three Sixty.
Customers flock to the bazaar's food stalls
Known as one of the signature events in Taylor's School of Communication, the Media Carnival not only enhances unity in the SOC fraternity, but is also a perfect platform for student organisers to gain experiential learning and hone their skills in various aspects of public relations and marketing communications.
Programme Director Ms. Josephine Tan commended the organising committee for pulling the event off with class and enthusiasm. "Working together as a team, they displayed a high level of commitment, skill and expertise to organise such a vibrant event. This experience will certainly hold them in good stead when they graduate and enter the workforce."
sources - Taylor University
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